Every product already has its marketers. They're the people who use it every day, who recommend it without being asked, who would talk about it for free — and mostly do. The problem was never finding them. The problem is that nobody ever hands them the tools, the coaching, or the paycheck.
The best advocates for a thing are the people who already love it.
Favente finds those people inside your own user base, trains them like a creative team, and pays them when the work performs. No cold rejections, no black-box verdicts — every review comes back as coaching: what worked, the one thing to fix, and the reward waiting on the other side. Every win a creator earns follows them, brand to brand, as a track record they own.
Favente, in plain terms
What is Favente?
Favente is a software platform (SaaS) that turns a company’s own users into trained, paid user-generated-content (UGC) creators. It handles recruiting advocates from your user base, training them, verifying their content with AI, and paying them automatically when their work performs.
Who is Favente for?
Startups and consumer brands that want authentic, high-performing creator marketing without agencies or cold outreach — and the everyday users who love those products and want to get trained, build a track record, and get paid to talk about them.
How does Favente work?
Favente identifies your biggest fans inside your existing user base, coaches them like a creative team with specific, encouraging AI feedback — never a cold pass/fail — verifies the content they make, and sends automatic payouts when their videos hit real view milestones. Every verified win accrues to a portable track record the creator owns, brand to brand.
We're building it now. If you want early access — or you just want to argue with the premise — write to us. We read everything.
— Deo Favente